The Lumene years – classics and new phenomena
1948: Noiro was established as a subsidiary of the Orion pharmaceutical plant.
1970: Lumene skin-care products and color cosmetics were launched in Finland; for example, Lumene lipsticks in their blue cases came onto the market.
The identifying colors of the Lumene brand, blue and silver, were chosen to emphasize the Finnish origin and Arctic nature. At the time, the choice of color was regarded as exceptional for a cosmetics range.
1971: The Cutrin brand was established.
1973: The Lumene brand became the market leader in Finland.
1974: The Lumene Green skin-care range containing plant extracts and oils was launched.
The 1980s: The popular Lumene Green moisturizers were sold in all Nordic countries and in Russia.
The 1990s: The body-care range Lumene Body Aktiva was launched on the market. New ingredients used in the products included birch extract, tea tree oil and seaweed extract. 2001: Lumene was the first cosmetics company in the world to start using hand-picked wild berries in its products.
2002: Lumene Vitamin+ Advanced C-Energy cream won an independent European anti-age cream test. Containing berry seed oil, the cream became a favourite throughout the world, especially in the United States.
2003: LUMENE Oy became an independent company. Funds administered by CapMan as well as Langholm Capital LLP became its principal owners.
2008: Farmos Oy was spun off from the company on 29 February 2008.
2011: LUMENE Oy’s ownership relations changed in January, and Langholm Capital LLP became the principal owner with a 79 per cent share. Funds administered by CapMan also remained as owners with a 13 per cent share. The ownership share of LUMENE Oy’s management and other owners is 8 per cent in total.
Lumene now
2011: Ice-hockey player Mikko Koivu became the face of the new Lumene For Men range of products in August 2011.
Current ice-hockey world champion and captain of the NHL team Minnesota Wild, Mikko Koivu signed a co-operation agreement in which Koivu became the face of the new Lumene For Men range of products. Koivu’s fee will be donated in full to charity for the benefit of children and young people.