Demystifying Beauty Serum

Demystifying Beauty Serum

Our much-loved and award-winning Invisible Illumination Instant Glow Beauty Serum is part of the Invisible Illumination range that has redefined face make-up. Launched in autumn 2016, the original shade Universal Medium is suitable for a wide range of different skin tones making skin tone even and beautifully glowing. The hydrating Beauty Serum blends evenly and gives a sheer, natural coverage. To welcome summer 2017 we have expanded the range by two more shades: Universal Light and Universal Dark.

How to use the Beauty Serum? And is it suitable for everyone? Lumene Beauty Ambassador Mariela Sarkima answers your frequently asked questions. Check out her tips below!

How to apply Beauty Serum? ”All Invisible Illumination products can be applied either with fingertips, make-up sponge or -brush. Feel free to choose your favorite! I usually apply the Beauty Serum with fingertips but sometimes I switch to a damp make-up sponge especially if I want to build up coverage. Thanks to the air-light, liquid formula all techniques work perfectly. The Beauty Serum is easy-to-apply with fingertips. A beautiful, glowing result is also done with a damp make-up sponge or foundation brush.
”The best feature of the Beauty Serum is the natural glow it gives and how light it feels on skin."
Is the Beauty Serum hydrating enough to be used without day cream? ”The Instant Glow Beauty Serum is primarily a make-up product even though it contains Pure Arctic Spring Water and Antioxidant-rich Arctic Cloudberry that hydrates skin. The most important thing to your skin is hydration and protection with the right skincare ritual. Lumene Lähde, Valo and Sisu ranges provide skincare products for all skin types. They help you to take care of your skin throughout the year
Is the Beauty Serum suitable for oily and combination skin? Here’s a skincare- and make-up ritual for oily and combination skin: Wipe your face gently with our Puhdas Daily Clearing Treatment Water. Hydrate your skin before applying make-up with Lähde Matt Hydration 24H Cream-Gel or Nordic Girl! Clear it Up! Oil-Free Moisturizer. Remember to let the moisturizer soak in for a few minutes before applying primer or Beauty Serum. This is how you make your make-up base as long-lasting and shine-free as possible. Apply primer of your choice, such as our Mattifying Primer, to cleansed and hydrated skin. For oily and combination skin I recommend applying the Beauty Serum with fingertips. A soft pressing technique works perfectly especially in cheek bones, forehead and around the nose where pores are more visible. You can easily build up coverage with the Beauty Serum by layering it. If you know your skin is prone to shine you can gently powder your base make-up with Nordic Chic Loose Powder. Keep it in your purse so you can fix your make-up during the day as required.
Can powder be used on top of Beauty Serum? ”The best feature of the Beauty Serum is the natural glow it gives and how light it feels on skin. Despite of the light, liquid texture it settles to skin and stays beautiful throughout the day. However, if you know your skin is prone to shine you can finish your ritual with a touch of Nordic Chic Loose Powder especially to the T-zone of face. Too much powder dims the beautiful glow that the Beauty Serum gives.
"You can easily build up coverage with the Beauty Serum by layering it."
Does the Beauty Serum have SPF? “The Beauty Serum does not have SPF. To protect my skin from sunlight I use Lumene VALO Vitamin C Day Cream with SPF15 against UVA- and UVB-radiance. This day cream also contains brightening Antioxidant-laden Arctic Cloudberry and specially refined Vitamin C to instantly restore, leaving skin recharged and appearing visibly more radiant.